This news is not really news, but olds. It's from March this year, but I've only just learned of it.
Media Matters who did the study is a very left of centre outfit.
I did not know, and would not have guessed that the Right dominates on the Social Media platforms. But so it seems. Whereas in the past, influential Legacy Media -- the CNNs, the MSNBCs, the New York Times, the Washington Posts -- the leaning is very much to the Left.
/Snip:
As Americans increasingly get their news from online shows and streamers, the influence of this media ecosystem becomes more prominent — and Media Matters has found that the most popular of this content is overwhelmingly right-leaning.
In a new study, Media Matters assessed the audience size of popular online shows — podcasts, streams, and other long-form audio and video content regularly posted online. To do so, we gathered data on the number of followers, subscribers, and views across streaming platforms (YouTube, Spotify, Rumble, Twitch, and Kick) and social media platforms that are used to amplify and promote these shows (Facebook, Instagram, and TikTok). Apple Podcasts does not publicly provide follower counts on its platform, so it was not included in the audience data.
This analysis was based on 320 online shows with a right-leaning or left-leaning ideological bent. We found that right-leaning online shows dominate the ecosystem, with substantially larger audiences on both politics/news shows and supposedly nonpolitical shows that we determined often platformed ideological content or guests. Read on...
Putting below for reference a chart of the ideological leaning of various media. I think they all ought to be shifted left a bit (eg, I don't know too many who'd agree BBC is "Center"), but it's good enough for a relative positioning:
