$60-70 TRILLION will be transferred from we Boomers to our kids and grandkids, Zoomers and Millennials, who are all super woke (well, nearly all -- we have Millennial relatives who are not) .
Woke ➜ ESG. And then:
ESG ➜ ESG FUNDS ➜ Activist investors promoting ESG Funds ➜ Activist stakeholders ➜ Activist Boards ➜ Woke Corporations.
The Bud Light imbroglio won't change this direction. This is far more deeply entrenched than just being a passing fad.
ADDED: “Woke” = being awake to (hence “woke”) to perceived injustices in society, race or gender related. Originally a term used by African Americans to refer to being awake to the injustices towards them. Its wider theory has origins in mid 1950s and 60s, mainly in France and Germany, from the post-modernist movement. In the US, it spread through academia and most recently to corporations. It is now being embedded via the ESG push in corporations across the west.
The term “woke” has come to mean, on the right at least, a hyper or over-sensitivity to perceived injustices; often going too far for the conservative bent. Hence its now pejorative sense, at least on the right as applied to the left.
