Tuesday 22 September 2020

From ‘Zoom shirts’ to ‘biz-leisure’: how the pandemic altered fashion and the words we use to describe it

Fashion for the Zoom age

What is an outfit these days if not an OOTD? That acronym, often in hashtag form, is widely used by fashion bloggers for their “outfit of the day”, usually on trend, always photographed.

It may surprise fashionistas to learn that the word “outfit” originally referred, in the mid-18th century, to the act of fitting out or equipping a ship for a journey, expedition or battle – a meaning now obsolete. Another related meaning at that time involved the articles and equipment required for an expedition, later meaning equipment of any kind. More…